A benefit of a ResponseSource Journalist Enquiry Service subscription for PR professionals is the opportunity to send requests to fellow PRs.
The same principle applies as for journalists: Is there a clear media opportunity for your fellow subscribers? You can ask for the same input as journalists (for example, case studies for an article your client is featuring in, or celebrities or experts to participate in a campaign that might help their profile as well as your client). PRs may also ask for goody bag products and competition prizes for events, which can be a good opportunity for product promotion but you need to make the opportunity for publicity clear.
For goody bag and competition prize requests please provide the following:
- Details of the coverage companies providing products can expect e.g. inclusion in press materials, associated websites/newsletters, social media coverage
- Details of the audience that partners will reach. Journalists, bloggers, and other media attending your event, celebrities and other influencers, charities
“If you're able to work with us on this request you would (eg be featured on website with x traffic/programme credits with audience of x/newsletter with x subscribers/social media with x following, be part of a media campaign to x media, products would be seen by x journalists)"